Children across North Staffordshire are to be helped to have a happy Christmas thanks a joint appeal by Aspire Housing and Tesco.
The supermarket is encouraging customers at five of its North Staffordshire stores to donate toys into a special trolley as they do their shopping.
These will then be distributed to children nominated by a series of selected local charities at an event before Christmas.
The stores taking part are Hanley, Meir Park, Trent Vale, Kidsgrove and Longton from Thursday 5 December and Friday 6 December.
The toys will be given to children and the charities at a Christmas party to be held at Kidsgrove Town Hall on 20 December.
The joint appeal with Tesco is not the only way Aspire Housing is helping children enjoy their Christmas.
It is also distributing hundreds of selection boxes to children at the Donna Louise Hospice and in the University Hospital of North Staffordshire.
They have been bought with donations made by Aspire Housing contractors.
And Aspire Housing’s Youth Group is donating £50 of goods to Newcastle Food Bank.
Caroline Baggaley, head of housing services, said: “We ran a Christmas toy appeal with Tesco in Kidsgrove last year and it was a great success.
“This year we are hoping to reach many more children who otherwise would not get much at all at Christmas by working with local charities to distribute these gifts.
“It’s heartwarming that at this time of year so many people remember to provide gifts and help people in need across North Staffordshire.”